About Housecalls
Housecalls ethnography is reality-based. We document how your consumers actually buy, use, perceive, live with and respond to your brands, not in a mock-up or virtual context, but in real life. And you’ll watch it all in Housecalls’ video report.
Intimate Revelations
When we visit with your consumers, we make them our “instant best friends.” It’s a long-established Housecalls technique. Personal attitudes and actions which consumers don’t often reveal are divulged to our interviewers in front of our cameras.
Click here to find out how often a woman cleans her bathroom and what a man does behind his wife’s back.
Product Problem Detection
Housecalls observes and documents how your consumer uses your product or your competitor’s. If the product is awkward or difficult to use, if the consumer doesn’t follow directions, if they make a mistake, if the product has a negative impact, if we find your consumers compensating for product inconvenience or voicing dissatisfaction, that’s an instant red flag.
Click here to see a woman experiencing a basic flaw in a hearing aid battery and a man reacting to our suggested fix.
New Product Benefits
Consumers may use your product in surprising and unintended ways. Often they use products as a substitute for something else in a whole different product category. They freely verbalize emotional and social associations about a product. Sometimes consumers invent their own ways to use your product and offer an impromptu demonstration. The result can be a previously unexplored benefit area.
Click here to see a woman finding a new benefit in a skin lotion and another woman redefining “clean.”
See How They Buy
Watch how consumers shop your product category. See how and why they select a brand.
Click here to watch a mom and her son fight over a toothpaste brand in a supermarket.
Lifestyle Observations
Through Housecalls’ ethnography, you’ll understand when and where your product touches people’s lives. You’ll see your product affecting consumers’ everyday actions as they wake up, eat meals, drive, shop, socialize, travel, watch TV or prepare for bed. Whatever the applicable situation, we are there, documenting real-life use of your product.
Click here to watch a road-tripping couple select their motel and a time-challenged woman compromise her meal choice.
New Product Ideas
The best new ideas can actually come directly from the consumer.
Click here to see a surfer inventing a new way to carry a waterproof camera and a woman using deodorant like a perfume.
