Actionable Ethnography
Since 1983, Housecalls has been helping clients to arrive at actionable insights through ethnographic observation and deep probing of consumers on camera in their everyday environments. Whatever your customer base - Hispanic, African-American, Asian or Caucasian -- Housecalls unearths revelations and insights you can use right now to sharpen your marketing efforts and improve your product line.
The Observational Research Handbook: Understanding How Your Consumers Live with Your Products, written by Housecalls President Bill Abrams, is a desk manual for researchers at many of America’s major corporations.