Actionable Ethnography
For 25 years, Housecalls has been helping its clients to arrive at actionable insights by observing, interviewing and videotaping consumers in their intimate, everyday environments. Housecalls unearths revelations and insights you can use right now to sharpen your marketing efforts and improve your product line.
The Observational Research Handbook: Understanding How Your Consumers Live with Your Products, written by Housecalls President Bill Abrams, is a desk manual for researchers at many of America’s major corporations.