How Housecalls Ethnography Works For You

We’re Part Of Your Team

Our ethnographers work side-by-side with you, from screener to finished report. During the fieldwork, you receive continuous de-briefs as the interviews accumulate. We share insights and potential direction with you before we develop the final report. You’re a part of every step of the process.

Objectives Defined

Housecalls helps you develop clear, actionable objectives appropriate for ethnography and for the ultimate use of your research.

Rigorous Recruiting

We use trusted recruiters throughout the U.S. In addition, every respondent is vetted by Housecalls before fieldwork begins.

Experienced, Productive Fieldwork

Housecalls’ ethnographers and videographers bond with respondents, picking up on everything they do and say. Our teams look for clues, pursue nuances and encourage intimate revelations. They let consumers lead them into unexpected areas—often where the gold is.

Intensive Analysis

We pour over each videotaped interview, scouring each action and response for insight and meaning. We look for emerging patterns, surprises and “ahas!” that lead to actionable direction.

Video Report

Housecalls’ report is a documentary-style DVD, easily accessible to all members of your company. The narrated DVD is organized around our findings, punctuated abundantly with clips of consumers using and reacting to your product. Individual consumer interviews are available in their entirety, as well.

Training

We offer training for personnel or companies new to ethnography. We provide seminars and sample fieldwork to show researchers and marketers how to best prepare for and work with Housecalls’ professional ethnographers, maximizing potential for strong research results. For more information, please contact us.